Our Story

Life is busy. The digital age is hard. The constant barrage of information and the constant juggle of tasks makes it difficult to take a step back and ponder. Sooti is an effort to give you a no-decision option, a no brainer..and make things simpler.

Like the ice lolly you’d eat on a hot summer day.. or the cup of coffee you’d drink in the morning.. or the reassuring touch of your nani’s soft muslin when you are down and out. Sooti brings beautiful, sustainable, certified and ethically made organic wares to you, for you and yours. Sooti stands for thread. Its a thread that binds two of my worlds – the best of India to New Zealand.

Who We Are

A husband and wife who made NZ home a decade ago, parents to 2 beautiful children. Techies by day and