When I am stressed my heart and mind wander nostalgically to Kolkata, and the summers spent in my grandma’s backyard. I can close my eyes and feel her soft sari sweeping against my skin, and in that moment I am calmed.
Hoping to share this same sense of calm with you I present ‘Sooti’- a range of sustainably sourced, ethical, and certified organic wares.
‘Sooti’ symbolises thread- the thread which binds my two homes of India and New Zealand into one. Allowing me to share with you a piece of that sacred serenity and calm.
My mother in India, hand selects all of our certified organic materials through sustainable local sources, so we can guarantee the quality of all that we share with you.
The faces behind ‘Sooti’
I am Shireen, founder and the main face behind Sooti, but we are most definitely a family affair.
My husband Arijit is the ‘techie’ and my mother Sujata, a sounding board, as well as being the eyes and ears on the ground in India, having established first-hand relationships with our trusted suppliers and manufacturers.
Arijit and I made New Zealand home over a decade ago, settling down in the ‘City of Sails’ that is Auckland with our two little boys, Dhruv and Rana.
Through Sooti, we wish to share some of the best bits of India with you.